RELEVANT WORK EXPERIENCE
The Home T, Charlotte, NC | May 2017 - present
Marketing Manager
Movement Mortgage, Fort Mill, SC | June 2016 – April 2017
Marketing Account Manager, Sales
Social Media Content Creator
Tangible Strategies, Greenville, SC | January 2016 – May 2016
Director of Events, Social Strategy; Senior Account Executive
Erwin Penland, Greenville, SC | June 2013 – December 2015
Account Executive, Verizon Local Engagement Team
Assistant Account Executive, Sears Automotive
AMF Bowling Inc., Richmond, VA | December 2012 – June 2013
Marketing Coordinator
The Home T, Charlotte, NC | May 2017 - present
Marketing Manager
- Develop organic and paid social strategy; create and curate content for all social media accounts
- Concept, write and publish blog content to improve SEO and drive sales
- Work with CEO to develop weekly email strategy; execute strategy across consumer and wholesale email platforms
- Manage influencer program, including strategic partnerships with Marbaloo Marketing Agency and others
Movement Mortgage, Fort Mill, SC | June 2016 – April 2017
Marketing Account Manager, Sales
- Served as project manager for all sales projects; managed work assignments and workload for a team of 5
- Led concepting and creative direction for all new content relating to sales, including large-scale projects like 90-day drip campaign, recruiting, hot leads
- Supported Events Director; planned and executed event in Las Vegas for over 2,000 real estate agents
Social Media Content Creator
- Developed and implemented strategy to grow following and boost engagement across all platforms
- Paid Facebook strategy grew following by 6,000 likes in 4 months
- Created daily content for Facebook, Twitter, LinkedIn and Instagram; wrote and helped produce social video content
Tangible Strategies, Greenville, SC | January 2016 – May 2016
Director of Events, Social Strategy; Senior Account Executive
- Contributed to business development by securing new clients; assisted executives to develop business strategy for client segmentation; managed client relationships for all accounts
- Planned and hosted events, including launch events, corporate anniversary parties, and networking events
- Developed social and content strategy and implemented those strategies for all clients
Erwin Penland, Greenville, SC | June 2013 – December 2015
Account Executive, Verizon Local Engagement Team
- Developed social program strategy for regions within the South Area; curated social content, managed Verizon Twitter and Instagram handles
- Served as project lead for various Regional and South Area on-site events supporting social program strategies
- Free Press Summer Fest 2015: generated 9,043,350 potential impressions
- Verizon Destination Store Grand Opening: generated 219,721,423 potential impressions
Assistant Account Executive, Sears Automotive
- Managed local print and digital marketing requests; assisted with corporate digital and print
- Concepted, wrote and developed 11 months of web content featured on SearsAuto.com
AMF Bowling Inc., Richmond, VA | December 2012 – June 2013
Marketing Coordinator
- Managed print marketing; oversaw and approved print runs of all materials
- Analyzed email campaigns by looking at send, redemption, and revenue numbers to determine success of campaigns